With over 15 years of experience at the intersection of science, technology, and creativity, Matt's creative achievements span a BAFTA, Guinness World Records, the Paul Arden Award, Cannes Lions, and ITV's Top Ads of the Year. He co-founded GenieUs Genomics, a platform for personalised therapy development for ALS and 55mV, using machine learning to accelerate ideas and marketing. As a co-Founder of 18 Feet and Rising (minority stake acquired by the Creston Group) and Positivity Space, Matt has driven successful brand launches and growth across the USA, Asia, UK, and EU markets. He has a number of publications on ALS and holds patents in biomarkers and machine learning. His visionary approach fuels innovation at Partizan, catalysing transformative impacts in healthcare.